Volkswagen up! launches its first commercial

Volkswagen up! launches its first commercial

On the night of Friday (7), Volkswagen debut in TV the first commercial launch of its new, compact model up!, The automaker's biggest bet in Brazil in 2014.

To promote the car with front design "resembles a smile," in the words of the brand, the campaign bet on the concept of fun for everyone.

The film Have Fun, signed by AlmapBBDO, brings a set of curious characters. At the sound of a version of the song Girls Just Wanna Have Fun, success in the 80s, the video shows that girls, kids, grandpas, jet pilots, invisible men and Star Wars fans only want is to have fun.

The idea is to certify that the model fits in all profiles, says Volkwswagen. "The goal of this campaign is to highlight the up! is ideal for all people. Regardless of age, gender or profession, "says vice president of sales and marketing at Volkswagen of Brazil, Jutta Dierks.

With an initial price of U.S. $ 26,900, the model has its debut in the Brazilian market in six versions: take up, move up, high up, up black, white up!! and red up!.

Read more automotive news

Nissan show "charged" GT-R Nismo

In the Network there were first official images of more powerful version of the Nissan GT-R supercar from Nismo studio.

VW Group confirms new Panamera and Tiguan

Two important innovations were announced by Volkswagen Group in 2016. Porsche has confirmed the launch of the new Panamera and Vokswagen launch in the same year the new generation of the Tiguan.

USA: Honda announces new organizational structure

Honda revealed on Tuesday (11) which will promote changes in its organizational structure in the United States. From the 1st of April, will exist distinct divisions for the Honda and Acura brands.

Qoros 3 Hatch is displayed to the public

The Chinese carmaker Qoros used the Geneva Motor Show to reveal the 3 Hatch to the public for the first time. Based on 3 Sedan, even keeping the same space wheelbase, the model will hit the European market in late 2014.

Renault confirms Twingo engine

It's been a few weeks that Renault has revealed the first images and information about the new generation Twingo. But only now, on the first day of press coverage of the Geneva Motor Show, the French car maker has confirmed the engine options available for the compact and revealed internal photos.

Gumpert reveals Explosion in Geneva

The German manufacturer Gumpert is back and showed a new model at the Geneva show. Called Explosion, this is a car entry two-seater with an exotic design designed by Frank Martin.

Maserati confirms two launches for Geneva

Maserati released a statement on Friday (28) that confirms two launches for Geneva Motor Show, which opens to the public next week: the production version of the Quattroporte Ermenegildo Zegna and a concept car.

Citroen C5 features Crosstourer

Citroen revealed a novelty that will be exposed in the next Geneva Motor Show in March: the C5 Crosstourer. The wagon is now available for pre-order and has starting price set at 31,950 euros.

Renault introduced the concept kwid in India

Renault presented at the Auto Expo in New Delhi, India, kwid concept. The crossover, created with the help of the design office of Renault in India, aims to show a new C-segment crossover, which includes two shades in carroceira (gray and yellow) and has increased wheels, which turns into almost a buggy.

Mercedes-Benz Class X can launch

The Mercedes-Benz would be working on developing a new SUV, which would be positioned below the newly presented GLA (above). According to information from the British magazine Auto Express, the Class X would be even lower than the GLA.