Volkswagen up! launches its first commercial

Volkswagen up! launches its first commercial

On the night of Friday (7), Volkswagen debut in TV the first commercial launch of its new, compact model up!, The automaker's biggest bet in Brazil in 2014.

To promote the car with front design "resembles a smile," in the words of the brand, the campaign bet on the concept of fun for everyone.

The film Have Fun, signed by AlmapBBDO, brings a set of curious characters. At the sound of a version of the song Girls Just Wanna Have Fun, success in the 80s, the video shows that girls, kids, grandpas, jet pilots, invisible men and Star Wars fans only want is to have fun.

The idea is to certify that the model fits in all profiles, says Volkwswagen. "The goal of this campaign is to highlight the up! is ideal for all people. Regardless of age, gender or profession, "says vice president of sales and marketing at Volkswagen of Brazil, Jutta Dierks.

With an initial price of U.S. $ 26,900, the model has its debut in the Brazilian market in six versions: take up, move up, high up, up black, white up!! and red up!.

Read more automotive news

Low cost brand of VW can finally get off the ground, says magazine

The low-cost brand of Volkswagen finally leave the paper after receiving the green light, according to German magazine Manager Magazin, which said the company resolved the issues regarding new cost input models.

Prepares for facelift Audi A1

How Audi showed off the renovated S1 during the Geneva Motor Show, many believed that, at the same event, the automaker could also show the post-facelift A1. That's not what happened, but our spies have managed images compact tests.

Nissan shows new teaser concept car

Nissan announced a few days to present a new concept car for the Hall of Beijing, which will open to the public in April.

Lexus introduced the RC 350 F Sport Sport in Geneva

Lexus announced its new sporty and aggressive, he is the junction of CR 350 Sport Coupe models and RC F. Thus was born the RC 350 F Sport, which will be presented next week at the Geneva Motor Show.

ABT Sportsline Audi RS Q3 will lead to Geneva

ABT Sportsline will present its new program of preparation for the Audi Q3 RS at the Geneva show, the first week of March.

Daimler Denza EV will debut at the Beijing

Daimler unveiled new details about its new electric vehicle, called Denza. Developed in conjunction with the Chinese manufacturer BYD, the green car will be presented at the Hall of Beijing in April and should start to be sold in China in late 2014.

Zenvo ST1 will be exhibited in Geneva

The Zenvo, the Danish automaker, will unveil the production version of ST1 supercar at the Geneva Motor Show, which opened to the public event is scheduled for March 6.

Official images of the BMW 4 Series Gran Coupe is revealed

The first leaked images of the BMW 4 Series Gran Coupe had been exposed on the Internet on Friday (31). This Saturday, however, official photos of the new model have already appeared in several international sites.

Chevrolet Silverado is customized by Lingenfelter

The Lingenfelter Performance, customization shop known for developing special packages for General Motors cars, announced the production of the Chevrolet Reaper, tunada variation Silverado pickup.

Volkswagen Amarok is seen in tests with new lighthouse

Though available in the market since 2010, the Volkswagen Amarok pickup still had no xenon headlights, which may soon change. This is because the model was seen in tests with a new optical assembly.