BMW can resume film series
The BMW is ready to resume his Film Series soon. Speaking at the Ad Age site, Trudy Hardy, vice president of Marketing automaker in North America, confirmed the desire, but gave no hints about the format of the new movies.
The specialized press speculation, however, indicate that the new sequence of short serve springboard to promote hybrid and electric "i" models such as the recently launched i3 and i8.
The original BMW Film Series was originally released in 2001, with two short. Then, six videos were released, all staged by famous actors and commanded by officers of success. In total, there were over 100 million views.