95% of customers are Rolls-Royce customization
Synonymous with high luxury and refinement, the Rolls-Royce cars are far from cheap. Even so, your buyers do not mind spending a little more to let the models exactly the way they want.
According to data revealed by the manufacturer, 95% of models sold Rolls-Royce in 2013 passed the shop of brand customization. The market where more customization was present was the Middle East, with incredible 99%.
Regarding models, the Rolls-Royce further customized by customers in 2013 was the Phantom, with 98% in North America, 95% in Europe and 86% in Asia. The Ghost was lower, with 96% in Europe, 79% in North America and 54% in Asia.